WBCP Gets Smaug'd

11 Dec 2013 - By TW Staff

Warner Bros. Consumer Products has once again teamed up with their roster of global licensees, this time to create an array of merchandise inspired by the second installment of The Hobbit trilogy. Hobbit, elf and wizard fans alike will be able to bring the journey through Middle-earth home with toys, apparel, publishing and much more (see some examples below).

“The richly imagined world of Middle-earth continues to captivate the imagination of fans around the globe, and we are privileged to work with our renowned licensees to bring fans products that keep the adventure going even after the credits roll,” said Brad Globe, President, Warner Bros. Consumer Products, in a press release.  “As excitement builds for The Hobbit: The Desolation of Smaug, fresh offerings inspired by the film will further drive anticipation for The Hobbit Trilogy and delight fans for years to come.”

The Hobbit: The Desolation of Smaug hits theaters (in 2D, Real D 3D, HFR 3D and IMAX 3D) this Friday, December 13. In the meantime, whet your appetite with some of our recent Hobbit posts.