(Above: Shaquille O’Neal; Pam El, NBA Chief Marketing Officer; Ernie Johnson; Danny Meiseles, NBA President and Executive Producer of Content; Lenny Daniels, President of Turner Sports; Kenny Smith; David Levy, President of Turner Broadcasting System, Inc.; and Charles Barkley)
To celebrate the start of the NBA season, TNT’s Sports Emmy Award-winning Inside the NBA and Turner Sports took over New York City’s iconic Times Square with a day-long fan event centered around the show’s popular studio team of host Ernie Johnson and analysts Charles Barkley, Kenny Smith and Shaquille O’Neal. The event featured numerous appearances ranging from signings with NBA Legends and retired Knicks players to performances by the Knicks’ drumline, kids dance teams and more. The event site itself featured a basketball court, gaming lounge and massive video boards for fans to experience all the action surrounding the NBA on TNT.
In addition to the attraction in Times Square, Turner Sports created a replica of the NBA on TNT studio desk, complete with cutouts of each commentator, and made various stops throughout the city to drum up excitement and give fans an opportunity to take the ultimate selfie.
See photo highlights below.
Photo Credit: Lester Austin for Turner Sports