Home Box Office announced today at an event in San Francisco that its standalone premium streaming service, HBO NOW, will launch this April just in time for the premiere of Game of Thrones' fifth season. An HBO subscription will be available directly to Apple customers in the U.S. through HBO NOW—and as easy as downloading their favorite app.
Upon launch, customers can subscribe using the HBO NOW app on their iPhone, iPad or iPod touch or directly on Apple TV for instant access. HBO continues to be in discussions with its existing network of distributors and new digital partners to offer its premium streaming service.
"HBO NOW is the next phase of innovation at HBO," said Richard Plepler, Chairman and CEO, HBO. "With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription."
"HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription," said Eddy Cue, Apple’s senior vice president of Internet Software and Services. "Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air—this is huge."
Similar to HBO GO, HBO NOW will offer more than 2,000 titles online, including current favorites Game of Thrones, True Detective, Girls and Veep as well as classics like The Sopranos, Sex and the City, The Wire and more. And highly-anticipated upcoming original series, such as Westworld and The Brink, will become available on HBO NOW as they air on HBO. Series such as Last Week Tonight with John Oliver and documentaries like Oscar-winning Citizenfour, plus HBO Sports documentaries, series and World Championship Boxing events, will also be available through HBO NOW.