Corporate Identity Guidelines

These guidelines were developed to assist WarnerMedia employees, business partners and vendors to properly use the communicative name, divisional taglines and boilerplate of WarnerMedia.

Please review the following sections of the site for all applicable uses of the WarnerMedia corporate identity.

Our wordmark is unfussy but sophisticated. It has enough style and character to be recognizable and ownable, but it is straightforward enough that it won’t be confused with a consumer brand logo. The mixed capitals and lowercase characters make it approachable and easy to read. Its letterforms have relationship to the AT&T brand, but a few key details make it uniquely “WarnerMedia”. Careful modifications ensure it performs well in many different sizes and contexts.

Download the WarnerMedia Wordmark Guidelines