NBA Digital Continues to Enhance Fan Experience Throughout its Portfolio for Opening Tip of 2018-19 NBA Season

NBA TV Subscribers to Have Direct Access to Network Through NBA App & NBA.com

NBA Digital will tip off the 2018-19 season by providing fans with increased access to premium content throughout its portfolio including the availability of NBA TV within its digital assets and interactive, free-to-play predictive games. 

Fans will now have a TV Everywhere destination for NBA TV, the league’s flagship television network, across the NBA App and NBA.com.  NBA TV subscribers will be able to watch the network’s live programming with authenticated access once users log in with their user name and password provided to them by their pay TV service provider.

Timed to the start of the season, the NBA App, on iOS and Android mobile devices, will also introduce a redesigned home screen experience that will more prominently showcase NBA TV programming, along with additional video-centric content.  The new features will allow fans to immediately watch video content including NBA TV’s live game coverage, studio content and the full slate of original programming offered by the network.  The NBA App home screen will also expand its personalization features allowing fans to track scores, schedules, and records for their favorite teams.

The NBA App – available through more than 15 platforms – will also continue to provide NBA fans with news and information, scores, standings, statistics and an array of opt-in alerts. 

Additionally, NBA Digital is launching NBA Pick Em – a new suite of interactive, free-to-play predictive games this season. The first game is live now, allowing fans to predict over/under season win totals for all 30 NBA teams for a chance to win $1 million. Additional games will be launching throughout the season.  Visit nba.com/pickem to play all the games.

Collectively, these new options are the latest in a series of fan-first features developed through the NBA Digital partnership between the NBA and Turner Sports. 

NBA Digital
NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly-managed by the NBA and Turner Sports including NBA TV, the NBA App, NBA.com, NBA League Pass, NBAGLEAGUE.com and WNBA.com. In recent years, NBA Digital has introduced a unique “Mobile View” option within its NBA League Pass product, along with an increased number of subscription plans and touch points – including an option for viewing all in-arena entertainment – for fans to purchase and watch live game coverage.  NBA Digital has also previously expanded its industry-leading offering of live NBA games available in virtual reality.

NBA League Pass
NBA League Pass is accessible to all fans via the NBA App and NBA.com.  An out-of-market live game service, NBA League Pass currently offers fans a full array of options including a traditional, comprehensive full season package, along with NBA League Pass Premium, Team Pass and Single Game.