Shell has partnered with Great Big Story for a new video series, called Fast Forward, celebrating innovators of the hyper-industrial age. The collection of five films is part of Shell’s global #makethefuture campaign.
The series is designed to resonate with Great Big Story’s young, intellectually curious audience, particularly 18-45 year olds who are interested in energy. Highlighting the next generation of technologies that are inspired by and created with natural sources to improve energy consumption, the videos include how sea lion flippers are influencing aquatic transportation and a branded content film about the Shell Eco-marathon.
The videos will be available across Great Big Story's platforms reaching over 10 million fans. Distribution will also be enhanced on social media, using Turner's Launchpad technology to reach key audiences in USA, Brazil, UK, India, China and Australia.
Brokered by CNN International Commercial (CNNIC), the partnership also includes an interactive Shell-branded content hub produced by create, CNNIC’s in-house studio.
Petra Malenicka, Senior Vice President, CNN International Commercial, said: "The unparalleled storytelling of Great Big Story, their young and influential fans, and the power of CNN's data and advanced targeting will deliver exciting and insightful content to an energy-engaged audience. We’re pleased to be partnering with Shell to highlight innovative stories about technology and energy."