Former Facebook Watch Development Exec to Add Strength on the Bench as the Two, Top 10 Rated Networks Continue their Successful Expansion Into Alternative Programming
LOS ANGELES – TBS and TNT, a division of WarnerMedia Entertainment, today announced a key new hire: Former Facebook Watch and MTV executive Kristina Edwards takes the role of vice president of unscripted series TBS and TNT. Based in Los Angeles, Edwards reports into Michael Bloom, senior vice president of unscripted series and live programming for TBS and TNT and will work alongside Jenny Ramirez, vice president of unscripted, and Michelle Byars, director of unscripted.
Edwards hire comes on the heels of the successful relaunch of nonfiction programming for both networks, including James Corden’s Drop the Mic and Snoop Dogg Presents The Joker’s Wild. Both highly successful series debuted as the #2 and #3 new cable comedies in 2017 and continue to rank among the top 40 cable comedy series. The upcoming, live event series, Chasing the Cure anchored by award-winning journalist Ann Curry, further expands the networks’ slate of breakthrough, audience-driven programming. As a first-of-its-kind initiative, the groundbreaking enterprise taps into the worldwide phenomenon of medial crowdsourcing via television and multi-platform experiences in service of patients everywhere.
"Kristina has distinguished herself with a successful track record of uncompromisingly bold and innovative series in addition to having an eye for creative talent,” said Bloom. “Not only is she driven by her passion for creative ideas, but she also understands how to evolve the content experience according to the needs of brands and audiences alike, which is also inherent in the way we create our shows,” Bloom added. “I’ve known Kristina for years, love her energy and experience. We are really excited to welcome her to our team.”
Edwards joins TBS and TNT from Facebook Watch where working in unscripted development, she was responsible for creative oversight and managing non-scripted projects for the platform. Edwards also helped shepherd to series premium titles such as Will Smith's BucketList (Facebook Watch’s biggest launch to date), Kelly Ripa and Rachel Harris’ Head and Faces and 365 Days of Love with Sofia Vergara. She also assisted on developing The Real World reboot, both domestic and international versions.
Prior to Facebook Watch, Edwards served as a development consultant for Fuse, where she worked on unscripted and scripted development and was recognized for helping to modernize programming. Edwards previously served as vice president of programing and development at MTV Networks from 2010-2017, where she was instrumental in rebranding the network as a millennial destination, while leading the development and oversight of a wide variety of impactful series. While at MTV, Edwards led more than 100 hours of current programming across various unscripted content formats, while supervising the network’s full pipeline of development and current unscripted series including Ridiculousness, America’s Best Dance Crew, Rob Dyrdek’s Fantasy Factory and Wonderland LIVE.
TBS, a division of WarnerMedia, is one of basic cable's top entertainment networks with young adults, and home to the most popular and critically acclaimed comedies on cable — Miracle Workers, CONAN, The Detour, Full Frontal with Samantha Bee, The Guest Book, The Last O.G., and Search Party — as well as animated series American Dad! and Final Space. In addition, TBS’s lineup includes popular comedy hits like Brooklyn Nine-Nine, Family Guy, Bob's Burgers, The Big Bang Theory, New Girl and 2 Broke Girls; blockbuster movies and live coverage of Major League Baseball's regular and post-season play, the NCAA Division I Men's Basketball Championship and ELEAGUE, WarnerMedia's eSports gaming competition.
TNT, a division of WarnerMedia, is basic cable's #1 network in primetime with young adults and is home to one of cable's most popular slates of original series, including I Am the Night, The Alienist, Animal Kingdom, Claws and the upcoming Snowpiercer, Tell Me Your Secrets and Raised by Wolves. TNT’s slate of unscripted series includes competition show Drop the Mic and Snoop Dogg Presents The Joker's Wild. TNT also presents popular shows such as Charmed, Arrow, Supernatural, Bones and Castle; primetime specials, such as the Screen Actors Guild Awards® and championship sports coverage, including the NBA and the NCAA Division I Men's Basketball Championship.
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands, including: HBO, Warner Bros., TNT, TBS, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.