The city of Townsville: a place where females are fierce and empowered, a place the Powerpuff Girls have called home for twenty years.
In honor of the iconic crime-fighting trio, Cartoon Network has partnered with the innovative womenswear designer Christian Cowan to bring tidbits of Townsville to the runway.
The all-new cutting-edge collection debuted on International Women’s Day and continues to inspire with messages of sisterhood, support and empowerment.
“’The Powerpuff Girls’ have always been part of a broader pop-cultural celebration around girl power," said Jill King, SVP, Marketing and Partnerships at Cartoon Network and Boomerang. “Christian’s take on the many complex aspects of femininity, along with his originality and fearlessness as a creator, makes this a perfect collaboration to bring the message of empowering girls and women of all ages to life.”
Cowan is no stranger to working with strong women. His diverse voice and creative talents have allowed him to dress icons such as Beyoncé, Lady Gaga, Ariana Grande and many more. With his new partnership with Powerpuff Girls, the world-class designer has been able to grow his creative vision and bring the world of these powerful little girls to life.
“I am thrilled to be partnering with such an iconic brand whose message is about supporting one another and kicking butt no matter your age, size or gender," Christian Cowan said. “I grew up watching ‘The Powerpuff Girls,’ and I am so lucky to have the opportunity to create a collection inspired by characters that advocate for sisterhood and positivity.”
For indeed, Blossom, Bubbles and Buttercup are much more than just cartoon characters. Over the past twenty years, the superhero sisters have become a global phenomenon, advocating a powerful message that continues to resonate today.
Furthering the Powerpuff Girls' influence and impact, the CCxPPG collection will benefit She’s the First, a nonprofit organization that fights gender inequality through education.