Cartoon Network & Prudence Foundation Launch 'SAFE STEPS Kids' in Asia
Parents can breathe more easily – “The Powerpuff Girls,” “We Bare Bears” and “The Amazing World of Gumball” are on hand to save the day by teaching their children survival and lifesaving tips.
SAFE STEPS Kids, a new safety awareness program developed by Prudence Foundation in partnership with Cartoon Network, International Federation of Red Cross and Red Crescent Societies (IFRC), officially launched last week in Manila at an event attended by APAC President Ricky Ow. The program aims to equip millions of children across Asia with actionable information designed to save lives in the event of emergency or disaster situations.
The first category of videos focuses on disasters, featuring the irrepressible superhero trio, “The Powerpuff Girls.” Later in the year, the First Aid episodes will be rolled out, featuring “We Bare Bears,” followed by videos on Road Safety featuring characters from “The Amazing World of Gumball.”
Leslie Lee, Vice President of Cartoon Network in Asia Pacific, added, “This unique partnership uses characters from shows that are really well loved across the region. As the leading kids’ channel in Asia, Cartoon Network can create content that helps make this important message resonate with kids and their parents. Once again, the day is saved thanks to “The Powerpuff Girls” — with help from their friends from “The Amazing World of Gumball” and “We Bare Bears.”
Learn more about the program at https://www.safestepskids.com/disasters.