Today, CNN International Commercial (CNNIC) and the Prima Group announced a partnership that will see the launch of CNN Prima News, a new news platform in the Czech Republic. It will broadcast news continually, as well as other programs throughout the day, seven days a week, and inform audiences about major events at home and around the world. The new station will be available to viewers throughout the Czech Republic.
The Prima Group will begin broadcasting the CNN Prima News station in the next twelve months. The content will be created by the news department of the Prima Group. CNN Prima News will be located in an entirely new news headquarters in Prague that will be equipped with the latest technology.
CNN Prima News will be available via terrestrial broadcasting and offered by cable and satellite operators. The channel will broadcast in the Czech language and will become the ninth station in the portfolio of the Prima Group. The content of the broadcasts will feature national news covered by the Prima Group, as well as international reporting and programs provided by CNN. Regional news teams from the Prima Group will also be involved in domestic reports, and CNN Prima News will provide news content for other channels and the online platform of the Prima Group
In addition to licensing CNN content and use of the CNN brand, the partnership licence will also include extensive consultancy services and transfer of expertise relating to the launch of the new channel. The Prima Group and CNN will work together in the coming months to realise all the necessary steps for the channel’s launch. CNN Prima News will become the latest CNN-branded local channel, joining others such as CNN Indonesia, CNN Philippines, CNN News-18, CNN Turk, CNNMoney Switzerland and CNN Greece. A CNN journalist will also be appointed to CNN Prima News’s editorial board.
“With the start of the broadcasting of CNN Prima News, a new era of dynamic and objective TV news in the Czech Republic will begin, which is unprecedented up to this point, and audiences should definitely look forward to it. One of the most modern studios and editorial boards for broadcasting in Europe is currently being built in the new headquarters in Prague. In addition to news, we will also be offering a wide range of topical programs. We will also be launching a special digital platform with unique content,” says Marek Singer, general director of the Prima Group.
“We are delighted to be working with the Prima Group to bring a quality local version of CNN journalism to audiences in the Czech Republic,” says Roland Nikolaou, Senior Director, Content Sales and Licensing, CNN International Commercial. “By combining CNN’s international expertise, reach and content with Prima’s deep knowledge of the Czech environment and local issues, we will create attractive program content that will deliver a unique mix of national and international news,” he adds
The Prima Group was established in 1993 as the first commercial Czech TV station. The company currently broadcasts 8 TV channels and 6 radio stations and has a broad portfolio of websites and printed magazines. It is a leader on the Czech market in HBBTV. The Prima Group has held more than 11 public events since 2016. The average monthly reach of all of the stations and online platforms of the Prima Group in 2018 is approximately 100% of the economically-active population ages (15–69 age group), thanks to which the Prima Group is one of the strongest media companies in the Czech Republic. www.iprima.cz
CNN International Commercial (CNNIC) is responsible for the business operations of CNN’s properties outside of the United States. All commercial activities for brands such as CNN International, CNN en Español, CNN Arabic, CNN Style, CNN Business and Great Big Story are aligned within the division. This encompasses the advertising sales, sponsorship partnerships, commercial content development, content sales, brand licensing, distribution and out-of-home operations, business development and marketing for the world’s leading international news provider. CNNIC is a recognised industry leader in international advertising sales and its use of award-winning commercial content, produced through its Create unit and driven by its advanced data usage and digital capabilities, has resulted in strong and enduring partnerships with many of the world’s most recognised brands. Its Content Sales and Licensing unit has relationships with more than 1,000 affiliates ranging from licensing the CNN brand through to content supply contracts as well as offering consultancy services. CNNIC has offices across the world, with key hubs in London, Hong Kong and Miami. For more information visit http://commercial.cnn.com.